Introduction to Social Media

20 March 2013 Instructor - Mr. Jeremy Washer

What is social media?

Online & offline conversations utilising User-Generated Content (UGC)

Social networks, internet forums, blogs, micro-blogs, wikis, podcasts, digital photos & videos, gaming, customer ratings and social bookmarking

Concepts to remember

As of 31 December 2012 1.06 billion monthly users 618 million daily users 680 million mobile users
The N1 Facebook game in 2012 SongPop
Source Facebook

Twitter is a micro-blogging service

140 characters per tweet

5,5million

5,5million

500million

Twitter Worldwide
500million

Twitter France

Twitter grew 53% in France for 2012

Professional Social Network

Over 200 million users in 200 countries 4 million users in France

Blogs

Over 182 million blogs worldwide

Consumer communications channel Vital for Search Engine Optimization (SEO) Blog platforms: Blogger, Wordpress & Tumblr

Digital Video

5 Reasons to use digital video

1) The internet is trending towards video 2) Consumers like, and sometimes prefer video 3) Video is cost effective 4) Video is social 5) Video creates emotion

400 million users end of 2012

Additional online visibility Google author rank

Eventbrite in 2012
Total gross ticket sales in 2012: $600 millionNumber of tickets sold in 2012: 36 millionCountries where events were held in 2012: 179Tickets scanned with Entry Manager in 2012: 3.16 millionNumber of Eventbrite app downloads in 2012: 1.8 million

Source blog.eventbrite.com

Photo sharing

Influence Measurement Tools

Tools designed to measure a personal brands or corporations influence Used to help identify key influencers in a given industry

Examples: Klout & PeerIndex

Listen to online conversations Collect data and measure performance Engage with customer and develop relationships

Monitoring Tools Spotter Radian6 Hootsuite Tweetdeck

Social Media Monitoring

Strategy

Have a plan, and prepare each move you make