Introduction to Social Media

Mr. Jeremy Washer 3 April 2013

4 Concepts to keep in mind

Engagement: directly engaging, inviting and encouraging consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
wikipedia.org

Influence : The more engagement and action you inspire with the content you create, the greater your influence.
klout.com

Reach

Estimated number of the potential customers it is possible to reach through an advertising medium or a promotional campaign.

businessdictionary.com

Virality: the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another.
oxforddictionaries.com

Nabilla Les Anges de la Tlralit

IKEA

The Harlem Shake

Facebook for Business

Word-of-mouth marketing recommendations between friends.

Create a page

Engage your audience

Connect with people

Influence friends of fans

Facebook Case Study

The Campaign
Attract employees to take their lunch break. During April 17 to May 29, McDonalds encouraged people to take their lunch hour back. Read the ManifestoToday we put an end to the working lunch and start working on eating it at McDonalds [The campaign] was about sparking a conversation in a simple way: through likes and comments on their page posts. As friends started taking this activity, you'd see this momentum that people would go out and take their lunch. It was really about the likes, comments; simple actions that spread virally across Facebook. - Brian Johnson, sales director at Facebook
Source: qsrmagazine.com

The Results
McDonalds saw an increase in sales and guest counts after its campaign. The campaigns return was up to four times the companys initial investment.