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  • Curation Monitoring Strategy

    Transféré par

    Jeremy Washer
    908 vues9 pages
    This lesson focuses on establishing a monitoring plan as well as a social media strategy in order to identify key media and key influencers for your brand or institution. A presentation of Google's search engine syntax is also included in the presentation.

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    This lesson focuses on establishing a monitoring plan as well as a social media strategy in order to identify key media and key influencers for your brand or institution. A presentation of Google's search engine syntax is also included in the presentation.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    908 vues9 pages

    Curation Monitoring Strategy

    Transféré par

    Jeremy Washer
    This lesson focuses on establishing a monitoring plan as well as a social media strategy in order to identify key media and key influencers for your brand or institution. A presentation of Google's search engine syntax is also included in the presentation.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 9

    Introduction to Social Media

    30 April 2014 Instructor - Mr. Jeremy Washer

    Monitoring
    The process of following the output of media.

    Benchmarking Competitive Intelligence Measure impact of


    communication strategies

    Digital Curation
    The selection, preservation, maintenance, collection and archiving of digital assets.
    wikipedia.org

    Aggregators
    Software or websites which collect news headlines, blogs, podcasts, and video blogs in one location for easy viewing.

    News Aggregators

    Social Network Aggregators

    Aggregated News Sites

    Flipboard Feedly

    Flipboard Hootsuite

    Huffington Post DrudgeReport

    Notation
    term1 term2 term1 OR term2 term1 | term2 "term"

    Find result
    with both term1 and term2

    Example
    ISCOM Montpellier ISCOM OR Montpellier ISCOM | Montpellier "ISCOM Montpellier" "LA" city Apple -tree

    with either term1 or term2 or both

    exact expression, with term

    -term

    without term

    ~term

    with term or one of its synonyms

    google ~guide

    number1..number2

    within a specific range exact phrase with * replaced by one or more words

    ISCOM 2000..2010

    "terms1 * terms2"

    "google * my life"

    Notation
    define:

    Find result
    definition of a word

    Example
    define:manger allintext:Iscom Montpellier intext:iscom allinurl:iscom forum inurl:forum allintitle:iscom montpellier intitle:Iscom site:iscom.com

    allintext: intext:

    terms located in the text

    allinurl: inurl:

    terms within a URL

    allintitle: intitle:

    term located in a title

    site:

    search within a site domain

    filetype:

    search different file types such as .pdf, .doc, xls, PPT, mp4

    filetype:pdf

    Set up alerts to monitor the web to be updated about your brand or important topics.

    Social Media Plan


    1 2 3 4

    Listen
    Locate consumers Assess their social
    activities

    Plan
    Define business
    objectives

    Strategy
    How and where will
    you do it?

    Tools
    Decide what social
    tools you will use?

    How can your


    brands strength be extended?

    How will
    relationships with consumers change?

    How will you monitor


    activities and measure success?

    Look for small,


    focused audiences

    Who will be leading


    this effort?

    Assignment
    Social Media Strategy
    Form groups of 3 or 4. Choose one of the following industries: Airline Restauration Television Beauty & Comestics Locate consumers and the networks they use. Identify at least one influencer (internet user, journalist, blogger). Define a plan for the brand. Ex. Connect with consumers for loyalty? Create a buzz for digital visibility?

    Write how and where your team will execute its strategy.
    What tools would your team use? How would you monitor your brands strategy?

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