Strategic Plan: Québec CUP} Edelman Bier ewe Rae aad Ree reer) www.edelman.ca Peete ay econ | (OotyTable of Contents Executive Summary Aligning with the Strategic Framework Goal. Strategy. Objectives. Platforms Audiences. Tactical Elements Measurement. Campaign-Style Approach. Key Insights Considerations for Québec Political Environment Popular Opinion... Local issues... Québec region Saint-Augustin-de-Desmaures. Lower St. Lawrence Cacouna.. ‘St-Honoré-de-Témiscouata ‘St-Bruno-de-Kamouraska Lanaudiére. Chaudiére-Appalaches Spring 2014 Open Houses BAPE. Energy East voluntarily submitted to the BAPE. Next steps..... we ererraoaan wa 10 10 1 1 "1 1 12 12 12 12 12 13 13 13 oo 4 14 Q) transcanadaWhat Edelman and Energy East teams need to succeed in the BAPE process? Timeline. Tactics to Promote Message Framework and Storytelling. Messages Audit Energy Literacy Requirements for Québec Materials Review and Development. ‘Spokesperson Training and Message Coaching Proactive Media Relations Local > regional > national. Build Relationships with Key Media Host Desk-side Meetings and Technical Briefings Editorial Meetings Collaboration with Industry Associations. ‘Support for CRGR/AR TransCanada Teams. Influencer Relations and Public Events The International Economic Forum of the Americas. ‘September 2014 TransCanada Board Meeting in Montréal Chambers of Commerce. 14 15 15 15 16 7 17 18 18 see 19 119 19 20 20 20 20 at 22 22 Association des chefs en sécurité incendie du Québec (Association of Québec Fire Chiefs) 22 Fédération québécoise des municipalités 2014 Convention. Union des producteurs agricoles 2014 Convention Executive Positioning and Speaking Opportunities. Approach to Open Houses Amplify Community Investment Opportunities... Tactics to Respond Current and Ongoing Activities Monitoring Critical Events Calendar Opposition Messaging Issues Management and Rapid Response Protocol 3 Dison 23 23 23 24 24 25 25 26 27 27 28 @) transcanada