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    Behavioral Economics For Dummies
    Unavailable
    Behavioral Economics For Dummies
    Unavailable
    Behavioral Economics For Dummies
    Ebook387 pages7 hours

    Behavioral Economics For Dummies

    By Morris Altman

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    Currently unavailable

    Currently unavailable

    About this ebook

    A guide to the study of how and why you really make financial decisions

    While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.

    Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.

    • A friendly introduction to the study of how and why people really make financial decisions
    • The author is a professor of behavioral and institutional economics at Victoria University

    An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.

    LanguageEnglish
    PublisherWiley
    Release dateJan 16, 2012
    ISBN9781118089705
    Unavailable
    Behavioral Economics For Dummies
    Author

    Morris Altman

    Morris Altman is the Dean of the University of Dundee School of Business and Chair Professor of Behavioral and Institutional Economics and Co-operatives. He is an Emeritus Professor at the University of Saskatchewan, Canada, earning his PhD in economics from McGill University in 1984. Morris was a former visiting scholar at Cambridge (Elected Visiting Fellow), Canterbury, New Zealand (Erskine Professor), Cornell, Duke, Harvard, Hebrew, Stirling, and Stanford University. He has published well over 120 refereed papers and given over 250 international academic presentations and has also published 19 books in economic theory, co-operatives, behavioral economics, economic growth, ethics, economic history, sustainability, and public policy. He is past president of the Society for the Advancement of Behavioral Economics (SABE) and the Association for Social Economics and is co-founder and Editor-in-Chief of the Review of Behavioral Economics. He also served on research committees of the International Co-operative Alliance.

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