Date :

Cat versus Goldfish : the battle issue

2NDE - ( Sentiment d Appartenance) ( MAD FOR ADS : LANGUAGES (DOC 2 / C0)

Listen to the soundtrack and speculate about the nature of the recording. Justify your answer.
I expect the recording to be / It may be / it must be / Im positive the recording is .

Watch the beginning of the video and check your predictions! Identify the nature of the recording.
Tick the correct answer( s):
an animated

cartoon

a commercial

an ad
an advertisement

a movie trailer

an advert

an extract from a film

Watch it again and describe it briefly (Who ? Where? When? What? etc)
It shows / it features
.
.

In groups, study the ad in details, picking elements and their effects.

Elements

Fill in the grid.

Effect produced

Sounds

Cat's behaviour:
Fish's behaviour:
What emotions does the ad appeal to ?
The ad appeals to + N / It makes us feel + ADJ / the viewer feels + N / feels + ADJ
..

 According to you, what is going to happen ? What do you expect the cat to do ?
Be going to + V / I expect to + V
..

The final TWIST !

What finally happens?

..

Can you guess what product is advertised?

..

Can you guess who the target audience is ?

..

Watch the end and see if you were right.

Whats the message of this ad?

..

Find a slogan for it.

Useful vocabulary

to expect = sattendre

-to appeal (to) = faire appel

- to target = viser /cibler

target audience = public cibl

- to advertise = faire de la publicit (pour)

- to learn = apprendre

foreign languages = les langues trangres

- to enable sb to do sth = permettre qn de faire qqch

- to defend oneself / protect oneself (from)

- convincing = convaincant
- unexpected = inattendu

- effective = efficient

- useful = utile

= efficace

 Do you find this ad effective? List the good points and the bad points.
On the one hand ( + ) on the other hand ( - )

Your TASK ( EE): Imagine the conversation between the 2 characters about the cats self-defense tactics.
Use humour! ( 50/60 Words)