Entrepreneur

Business Travelers: Is Loyalty Dead?

Airline and hotel loyalty programs have undergone some significant changes in the last few years.
Source: REUTERS | Toby Melville

Upgrades and other perks have been the promise of airline and hotel loyalty programs since the early 1980s. More than 30 years on, loyalty has been devalued.

Exhibit A: This spring United Airlines overhauled its MileagePlus program to award miles based not on distance flown but on price paid per ticket (following a similar move by Delta Air Lines).

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