Inc.

When You Don’t Know What You Need to Know

Running a startup demands different skills from the ones you used to create it

THERE’S NOTHING LIKE A STARTUP to remind you how naive you really are. A new company can make it painfully clear—rather quickly—that the skills you possess are fine, but they’re not necessarily the ones you’ll actually need to make meaningful progress.

In my case, the things I thought I’d spend most of my time on at Iodine, my startup, were product strategy and development, recruiting

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