You Can’t Know When to Pivot by Looking at Data
Watch consumers and competitors. And then go with your gut
A BIG MISCONCEPTION about the market is that it’s controlled by marketers and the media. In fact, consumers control it. Great marketers, business people, and entrepreneurs just react to trends. It doesn’t matter whether Netflix’s latest show is your guilty pleasure or you think it’s a waste of time—the broader audience decides what’s popular.
If you have no control over this stuff, how can
