Inc.

Working, Fast and Slow

Startups are about doing things fast. Big customers are not. Founders must learn to go two speeds at once

RECENTLY, WE WERE thrilled when our startup, Iodine, made an agreement with a large online pharmacy, a big player with serious consumer reach that would get our brand in front of its customers. And our new partner went right to work on integrating our API into its next product release—a release that, it turns out, won’t be ready to go live until the fall. That’s nine months

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