Entrepreneur

How La Colombe Made Its Canned Lattes A Hit With Retailers

It sold 10,000 cans in one hour.
Source: La Colombe

There are many prepackaged coffees, but La Colombe CEO Todd Carmichael saw an opening: If he could froth milk inside a can, he could sell the world’s first canned latte. But how? 

Related: 3 Ways to Slay the Risk of Bringing a New Product

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur12 min read
There’s A Better Way To Sell And Grow Franchises
I love franchising. This industry helps people achieve their dreams of business ownership. It helps founders scale their brands into national or international successes. It can be a pathway to personal satisfaction and financial freedom. To achieve a
Entrepreneur10 min read
Top Franchises for Diversity, Equity & Inclusion
A franchise is most successful when it reaches a wide variety of communities—and to do that best, it needs to bring a diversity of voices and experiences into its franchisee and corporate-level ranks. That’s why, for the third year, we’ve chosen the
Entrepreneur2 min read
Entrepreneur Magazine
EDITOR IN CHIEF Jason Feifer CREATIVE DIRECTOR Paul Scirecalabrisotto DEPUTY EDITOR Frances Dodds PHOTO DIRECTOR Judith Puckett-Rinella MANAGING EDITOR Monica Im SPECIAL PROJECTS EDITOR Tracy Stapp Herold COPY CHIEF Jessica Levy RESEARCH Andre Carter

Related Books & Audiobooks