Me, Myself, and IKEA: What Our Love For Swedish Furniture Says About Narcissism
In general, people show a subtle bias toward the self. This is why we love the IKEA furniture we've built, and gravitate toward others with the same name. But there are much larger implications, too.
It's normal to feel drawn to people you share something with — whether that's a name, or a birthday, or a shared profession or background.
But finds this preference for things and people associated with us goes far beyond what we might expect. He
