How I created a billion-dollar company

CHIEF DELEGATOR “As the CEO, you have to realize you can’t do everything yourself anymore,” says MIchael Dubin about Dollar Shave’s, and his own, growing pains.

Michael Dubin | Dollar Shave Club → Men’s toiletries

Michael Dubin conjured Dollar Shave Club initially as a way to help a friend’s father offload a surplus supply of razors. The idea was good; the marketing, genius. Propelled by an insanely viral YouTube spot featuring Dubin and his dry wit, the company took in more than $3.5 million in revenue in 2012. Sales topped $225 million by the time Unilever bought DSC, for a reported $1 billion, in 2016.

I HAVE A BACKGROUND in media, marketing, and brand development—and I did improv training with the Upright Citizens Brigade for eight years. So I did the bulk of Dollar Shave Club’s creative work in the beginning. I wrote the script for that first video spot, and a friend of

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