Entrepreneur

Why This Entrepreneur Scaled Back His No. 1 Product

When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales.
Source: Dogfish Head

Sam Calagione is used to getting love in his hometown of Milton, Del. He created Dogfish Head Craft Brewery, one of America’s hottest breweries, and is a major employer in town. People wave and say hi. Out-of-towners ask to take selfies with him. So it came as a surprise when a liquor store owner ran over with tears in her eyes.

Related: The Perfect Product is a Myth. Here's How

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur2 min read
Which Fridge Would You Eat From?
Will people buy cheap food to help save the planet? The answer is yes—and no. This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by dat
Entrepreneur3 min read
Engineering a Better Life
Kayla Opperman made good money at her engineering job. But when her daughter was a baby, she got tired of long hours in the office. She also recognized there was a limit to how much she could make working for someone else. “I’d worked hard to get an
Entrepreneur3 min read
The One Change Auto Services Giant Monro Made to Save Time and Gain Insight into Procurement
In today’s fast-paced retail landscape, having a great product is essential, of course. But smart business owners know at least two other things are crucial for success as well: efficient inventory management and streamlined distribution processes. W

Related Books & Audiobooks