Making a Social Media Impression
After spending his teenage years in the Miami R&B group Pretty Ricky, Spectacular Blue Smith found a second calling as a social media guru. His Rancho Cucamonga, California–based company, Adwizar, manages and monetizes the accounts of more than 100 actors, musicians, and athletes. Last year, Adwizar’s tentacles reached Hollywood-size proportions, with more than 300 billion social media impressions.
by AS TOLD TO KATE ROCKWOOD
Sep 01, 2017
2 minutes
SPECTACULAR BLUE SMITH Adwizar → Three-year growth 1,655.9% 2016 revenue $2 MILLION
I NEVER KNEW what an entrepreneur was, but I always knew I wanted to make money. I remember in fifth grade, my school had a candy drive and I went crazy—going door to door for days, asking my mom to sell to her friends. At the end of it, I’d sold more than $1,000
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