The Rural Rush
NBFCs see the next round of growth coming from rural markets as consumers latch on to financing schemes to buy consumer durables.
Satyen Suryavanshi, owner of consumer durables store Sri Swami Samarth Electronics in Ghoti village, near Nashik, is a happy man. Despite demonetisation and the roll out of the goods and services tax (GST) which impacted consumption across the country, Suryavanshi claims a 20 per cent growth in sales over the past six seven months. From refrigerators and flat screen televisions to air
