Business Today

'Make Believers Part of Your Team'

When the going gets tough, set clear, even bold, targets, and align people's efforts to transform the organisation.

It is unbelievable the things you can achieve with an uncluttered mind. In 1979, when I stepped up to the task of managing my father's long distance tyre business in Kerala, I had no idea what I was getting myself into. My father, who managed his business interests in Delhi, had little time to oversee the venture down South Apollo Tyres. Perhaps as a consequence, operations at the Kerala factory ran into trouble, escalating to a point where the company had wiped out its net worth three times over. I volunteered to go and have a

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