Inc.

CRUSHING IT

W&P Design realized that ice trays sucked. So the Brooklyn firm decided to take on the design challenge lurking in its freezer.
ON THE ROCKS Spheres, blocks, spears, and crushed pieces are just some of the shapes Peak Ice Works arms home mixologists with.

It’s not often that new product ideas come from a stab

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.1 min read
Sebastian Siemiatkowski, Co-founder And CEO Of Payments Platform Klarna, Answers: How Do You Hire People Whose Skill Set You Don't Get?
“The first few years, we weren't really a tech business. We were a sales and marketingdriven business. We called people who were selling stuff online to get them to add our payment method. “None of us cofounders were engineers, so when we started hir
Inc.1 min read
Beauty Filter
Countless companies have elevated everyday items to iconic: Apple upgraded the nerdy MP3 player, Nest turned thermostats into real estate selling points, and Aesop made hand soap a status symbol. Ryan Babenzien and Arjan Singh, founders of NYCbased J
Inc.1 min read
Piersten gaines
26 Going Fishing for Sharks FOUNDER AND CEO OF PRESSED ROOTS Piersten Gaines's first real pitch, to Shark Tank‘s “Mr. Wonderful,” Kevin O'Leary, did not go well. To start, her concept for Pressed Roots—a Dallas-based salon chain focused on curly and

Related Books & Audiobooks