NPR

Coca-Cola Will Launch Its First Alcoholic Drink To Compete In Japan

The 125-year-old soft drink giant hopes to tap into the Japanese market for Chu-Hui, a low-alcohol drink that has grown in popularity in recent years.

Coca-Cola will introduce the first alcoholic drink in the company's 125-year history, tapping into a growing trend in Japan for mildly intoxicating drink mixes.

But if you were thinking rum and Coke, you would be wrong.

Instead, the

You’re reading a preview, subscribe to read more.

More from NPR

NPR4 min read
New 'Doctor Who' Star Ncuti Gatwa Feels 'Sad' For Critics Of Show's Diversity
Gatwa is the first Black man and the first person born outside the U.K. to play The Doctor. He's candid about how his own life has influenced his take on the role — and about his critics.
NPR4 min read
Terrible At Directions? Tricks To Improve Your Navigation Skills
Yes, it's possible to get around without relying on GPS, say navigation experts. The first step is to let go of your fear of getting lost.
NPR3 min read
WNBA Teams Will Travel On Chartered Flights For The Next 2 Seasons, The League Says
Before, teams could travel on chartered flights during the postseason and for back-to-back games in the regular season. Many players said the change will make recovery easier and make them feel safer.

Related Books & Audiobooks