On LA's Sunset Strip, A New Golden Age Of Billboards
Traditional advertising is on the decline, but billboards targeting Hollywood's elite are shining. Tech and entertainment companies have boosted spending to keep their brands in conspicuous places.
Billboards are having a moment.
Traditional advertising has been falling for years. Companies just aren't spending as much on newspaper, radio and television ads. And last year was not much better, according to an industry report.
But there is one traditional advertising form that is showing signs of life: billboards and other parts of
