Entrepreneur

Domino's Sued This Pizza-Maker -- and He's Thrilled

Scott Gittrich used to work at Domino's. Now, as the founder of Toppers Pizza franchise, he uses his marketing to tell customers everything the big players are doing wrong -- and why his brand is better.
Source: Courtesy of Toppers Pizza
Courtesy of Toppers Pizza

Scott Gittrich is starting a pizza war. Almost 30 years ago, he left a manager role at Domino’s to launch the Wisconsin-based pizza brand . Since then, he’s been taking swings at his former employer -- and earlier this year, Domino’s struck back with a cease-and-­desist letter. (It was because of a recent ad claiming that Domino’s ships factory-made dough to its stores. “Them: and pizza that’s worth legal action.

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