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    3 Things Franchises Should Know About Hiring a PR Firm

    Be honest about your expectations, explore multiple firms and above all, trust your gut.
    by Stephanie Schomer Nov 01, 2018 2 minutes
    Source: Pekic | Getty Images
    Pekic | Getty Images

    Getting the word out about your business -- to both consumers and potential franchisees -- is crucial. But working with a PR agency is an intimate experience. Here are three stories about finding the right chemistry. 

    Related: Is Hiring a PR Firm Worth It?

    1. Know your goals!

    From Debra Vilchis,

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