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Long way to the top

Indian activist Mahatma Gandhi once said that champions are made from something they have deep inside of them – a desire, a dream, a vision.

One person who knows this well is three-time Australian Barista Champion Craig Simon who returned from the 2018 World Barista Championship (WBC) in June ranked seventh in the world.

Naturally, Craig says there’s disappointment in his result given his countless hours of preparation and financial investment, but the result is yet another learning curve and another experience to add to his competition career, spanning more than a decade.

For his routine, Craig took inspiration from the sommelier profession and developed a deductive tasting matrix that lets the drinker identify the provenance and quality of the coffee from the flavours they taste. Craig says he has now exhausted his routine concepts and

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