STEVE COOPER

THERE’S A GREAT line from a Rolling Stones song that runs – “but he can’t be a man cos he doesn’t smoke the same cigarettes as me!” It’s said to be Mick and Keith railing against American advertising and the cult of machismo. Since those heady days of the 1960s, marketing and PR outfits have variously set out to shape our mindsets and psyche. Be it beverages, perfume/ aftershave, vehicles or health foods, we’re supposed to aspire to a certain