BeanScene

Salvatore’s creative solutions

Spending the morning with Salvatore Malatesta looks like a scene out of The West Wing. Inside the engine room, meetings are held back to back and some intertwine with each other, from a menu consultation to a discussion on solar energy. Salvatore brings out hard-hitting questions, evidence of his law background and efficiency to just “get to the point”. Occasionally, he pauses to reply to a text message or buzz his PA for a contact. No two days are the same for the owner of one of the county’s most iconic coffee roasters. Salvatore’s role is not about bean selection or the inner workings of roast profiles. His job is to take his business from a roasting brand to a creative agency.

“The original intention of ST. ALi was to get people drinking better quality coffee,” Salvatore says. “I think the quality of coffee in Melbourne is incredible. That was not the case a decade ago. Absolutely we’ve made it better, but Melbourne is a very mature market. It has led the global coffee renaissance. Now in order to

Vous lisez un aperçu, inscrivez-vous pour en lire plus.

Plus de BeanScene

BeanScene4 min de lecture
Flavour Of The Week
The internet is arguably the most influential invention of the modern era. People are more connected than ever, as information, ideas, and knowledge spread at the click of a button. Society’s reliance on virtual communication has led to a decrease in
BeanScene4 min de lecture
Tamping Touch
Correct tamping is one of the most understated skills necessary for even extraction. How hard you should tamp, whether it matters, and the future of automatic tampers still sparks conversation behind the coffee bar. Tamping is important for even extr
BeanScene3 min de lecture
Coffee 4 Change
The goal of the Australian Specialty Coffee Association (ASCA) is to not only provide thought leadership to the wider coffee community, but to drive real action and positive change. To this end, ASCA has been working to formalise a partnership with t