The Atlantic

Instagram Memers Are Unionizing

They’re hoping to solve some of the new economy’s problems with an old tactic: collective bargaining.
Source: @UnionizedMemes / Instagram

Instagram memers have had enough.

They generate the engagement that helps keep Instagram growing—but, they argue, the multibillion-dollar platform doesn’t pay them for their work, or give them any control. So they’re fighting back. And before you write off IG Meme Union Local 69-420 as a joke, the organizers of the collective would like you to know that they are very serious.

“Solidarity actions with memers. Memers of the world unite,” the Instagram page for the union reads, encouraging followers to “seize the memes of production.”

The IG Meme Union will probably never be recognized by the National Labor Relations Board, but organizers say it can still act as a union for all intents and purposes. “We’re calling it a union and doing union-organizing tactics,” Paul Praindo, a representative of the organizing committee, told me. “We stand in firm support of others who are, for instance, doesn’t have a formal management structure to negotiate with, but does advocate collectively for independent workers.

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