Everand Logo

Welcome to Everand!

  • Entrepreneur

    Profits Can Be Deceiving. Here's Why I Killed Off My Money-Making Product.

    I had a great product. An immediate financial winner. But you know that gut feeling? Here's what I found out. (Trust me, it was painful.)
    by Jonathan Goodman Jun 01, 2019 2 minutes
    Source: Courtesy of Personal Trainer Development Center
    Courtesy of Personal Trainer Development Center

    Sleepless, worry-filled nights are normal for any founder. But they shouldn’t continue for weeks. My subconscious mind was telling me something. But what?

    I run a company called Personal Trainer Development Center, which, like the name suggests, produces resources to help personal trainers grow their businesses. We do this in many ways -- articles, , an online certification program, and more. And aroundBut that can’t be the problem, I thought. The  was a hit!

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur10 min read
    Top Franchises for Diversity, Equity & Inclusion
    A franchise is most successful when it reaches a wide variety of communities—and to do that best, it needs to bring a diversity of voices and experiences into its franchisee and corporate-level ranks. That’s why, for the third year, we’ve chosen the
    Entrepreneur3 min read
    Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
    Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A
    Entrepreneur12 min readCorporate Finance
    Charities Are Getting Down to Business
    Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion

    Related Books & Audiobooks