Why this company wants your old underwear
Jun 13, 2019
4 minutes
When Cayla O’Connell Davis launched Knickey, a subscription service for organic cotton underwear last year, she also started a recycling program for customers’ old underwear, allowing them to trade in worn-out undies for a new pair.
After just six months, Knickey has collected thousands of pairs and gained a steady customer base, and Ms. Davis calls it “a successful driver of business.”
But Ms. Davis, who has a master’s in sustainability from Parsons School of Design, also started the program to educate consumers about the impact their clothing choices have on the environment.
“Brands have a responsibility to not only provide
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