For Us It's Not About Volume, It's About Quality Over Quantity

Jennifer Salke joined as head of Amazon Prime Video over a year ago. Since last year, the former NBC president has been positioning Amazon Prime Video as a global home for high quality content. She has spent the last few months strengthening not just the pipeline of original shows but also building the studio business. Salke talks to BT's Ajita Shashidhar about her vision for Amazon Prime Video and says unlike Netflix which doesn't believe in theatrical revenues Amazon Prime Video will offer a combination of theatrical and direct to screen offerings. Edited excerpts:

You came from NBC, a traditional broadcast network. How different is it to work for a digital entertainment platform?

I was in Fox for 10 years before I went to NBC. They are all the same in the sense that you are looking for inspired voices and good content. It is about keeping the creative process at the centre of everything we do. However, it's freeing not be held