What Makes Them Tick
Move over Facebook, Twitter; brands are piggybacking TikTok for better engagement
Celebrities and movie stars have always led brand endorsements on print and television. But in a surprising turn of events, @jannat_zubair29, a social media influencer of TikTok fame, has been chosen to be featured in a TV commercial for the confectionery brand Chupa Chups. This followed the soaring success of the brand's influencer marketing campaign #chupachupstastechallenge on the platform for launching its sour green apple flavour. Asked what led to such a
