Entrepreneur

Bobbi Brown's Guide to Success: Go To Fewer Meetings, and Take More Action

Makeup legend Brown is taking her own advice, and building multiple new brands.
Source: Courtesy of Bobbi Brown
Courtesy of Bobbi Brown

What do you do for a second act, when your first act literally changed an industry? That was the question facing powerhouse Bobbi Brown, whose simple line of lipsticks blossomed into the billion-dollar company . She left it in 2016 with no plans for what to do next; all she knew was that she was done with corporate life. (The company had been acquired decades earlier by Estée Lauder.) “It wasn’t freeing,” she says. “It was like, ” But she’s since found an answer -- into new territories with a supplements line for Walmart (), an editorial site (, and a boutique hotel (), all of which launched this spring. She also has a new podcast) and a film and photo studio (), and more to come. But the second act isn’t really so different from the first act, she says: At its heart, everything an entrepreneur does is just about

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