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  • Kiplinger

    How to Buy the Right ETF

    by Kyle Woodley, Senior Investing Editor, Kiplinger.com Oct 10, 2019 4 minutes

    If you're trying to keep up with the exchange-traded fund (ETF) industry, don't blink. Providers have been churning out more than 200 new funds per year since 2014, including 268 new launches in 2018. So how on earth do you weed through all these offerings to buy the right ETF for you?

    There's no magic formula that'll help you pinpoint a sure-fire winner. But if you do even a little homework, you can improve your chances of purchase a fund with real potential and lessen the odds of holding a fad investment that rapidly fizzles out.

    Just ask these three crucial questions before you buy:

    #1: Is there a legitimate investing theme,

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