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    Is Your Business Idea Good? Here's How to Find Out

    Should you continue to invest in your product or service, or move on to the next?
    by Adam Bornstein Oct 01, 2019 2 minutes
    Source: Federico Gastaldi
    Federico Gastaldi

    Q: I’ve spent a year investing in a new product, but it just isn’t getting anywhere. What’s next? Do I just keep at it? -- Karl, Pittsburgh

    In nearly 10 years of consulting, there’s one question I wish more clients asked: Is my business idea a good fit for the market?

    This is the first place we start, and build a custom plan that sells the benefits of a business or a product. 

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