Entrepreneur

What It's Like Inside Spanx Headquarters

Failure is supported -- and even encouraged -- at the billion-dollar shapewear brand.
Source: Adam Friedberg
Adam Friedberg

When founder Sara Blakely was young, her father would ask her at the dinner table, “What did you at this week?” After sharing her missteps, she’d receive encouragement to keep trying. It’s a she infused in her billion-dollar shapewear brand -- to be bold and take risks, because removing the fear of failure can lead to great activities are designed to inspire courageousness. Meanwhile, the company doesn’t take itself too seriously: Puns abound at its Atlanta headquarters, which is home to meeting spaces with names like Booby Trap and Brallywood. The room overlooking a popular burger joint? It’s called Shape Shack. 

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