Q. A big question: are you an enthusiast or just a businessman making a quick buck?

“Both,” laughed Steve. “I studied industrial design, now called product design, at Central St Martin’s College. That’s one of the best design schools in the world and graduates include Stella McCartney and Alexander McQueen. It wasn’t long before I realised that designing household appliances wasn’t for me. I entered a retail career which led to motorcycle sales. That was heaven as it combined both my work and hobby.” When asked if he rides regularly, Steve

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