Hemmings Motor News

The Jeep Story

The saga of the Jeep begins, of all places, in Butler, Pennsylvania, which had been the home base of American Bantam, née American Austin. Since 1930, the company had labored to make a homebrewed version of the Austin Seven palatable to Americans caught in an economic implosion and panic. Sales were dismal, but, in mid-June 1940, a chance for a fresh start arrived when the

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