Upgrade your marketing with machine learning
Sep 09, 2019
2 minutes
BY BEN JONES, GLOBAL CREATIVE DIRECTOR AT GOOGLE'S UNSKIPPABLE LABS
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Think with Google
With each technological leap forward, there is a parallel rise in fear that humanity will somehow be displaced—by Karel Capek’s original android, by’s HAL, or even by the Terminator. It’s easy to think of us in an epic face-off with these machines. But as advertisers in the age of machine learning and artificial intelligence, we do ourselves—and our work—a disservice with this “human vs. machine” mentality. There’s much more to be gained by embracing machine learning as an accelerant for our creative powers.
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