Cowboys & Indians


KEITH MADDOX left his mark on the Western industry as a businessman, mentor, and friend. Known to many as the Hat King, Maddox was the beloved owner of American Hat Company who had a knack for bringing out the best in everyone he encountered.

You don’t have to look far to find a testament to Maddox’s influence. As Keith Mundee, president of American Hat Company, said, “Keith Maddox absolutely mastered the law of attraction. Everybody wanted to sit at his table, and the party started when he arrived. He had an insatiable zest for life, loved to laugh, and was the

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