“It made no sense doing what we did,” says Jenny Butcher as she tells the story of Little Brown Cow. The whimsical font and bold colours on the sign of the farm’s retail store pull people in, and it is Butcher and partner Wes Kuntz’s passion for their 70 Jersey cows, farming and food transparency that keep customers coming back.

Eleven years ago, the couple made the very difficult decision to walk away from Kuntz’s

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