MODERN-DAY BEAUTY: Way more than just skin-deep

NO MATTER your perceptions of it, the business of beauty is a massive industry. From make-up to skincare, haircare and DIY gadgets, the market is saturated with big brands competing for consumer attention. Technological innovation is truly changing and reinventing the beauty sector.

Brands both big and small are using augmented reality (AR) to create more immersive experiences, as well as artificial intelligence (AI) to analyse consumer data. It’s about personalisation, customisation and better product recommendations – from in-store skincare scanners that can pick your perfect foundation shade to apps that let you try on make-up using AR in the comfort of your home.

There are already many online beauty retailers (such as Sephora) who’ve integrated AR