strategy and business

What’s your story?

If you’re in business, perhaps the most important question you can ask yourself is, “What’s your story?”

Stories are how we make sense of the world and understand one another, and asking questions is how we begin to construct our stories. It’s hard to imagine any business leader — or enterprise — could last very long without being able to answer such questions as, “Who are we? What business are we in? How do we want the world to see us?”

The same goes for political leaders. Without a compelling story, a candidate doesn’t give voters a reason to get excited — or to cast a ballot. Compelling stories are also the means by which candidates seek to define one another, and the stories they use can be as brief

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