4 Women Behind India’s Rental Fashion Movement

SABENA PURI

CEO and Co-Founder, Stage3 stage3.co

“We launched Stage3 in 2015 with a mission to make top designers affordable and accessible to everyone. We built an inventory of toptier designers like Sabyasachi, Shantanu & Nikhil, Ritu Kumar, etc, by buying it at a markdown, and renting it out at a price as low as ₹599. With time, we’ve established a name for ourselves, and are now working with most designers on a revenue-sharing basis.

Recently, celebrity stylist Rhea Kapoor joined us as Style Director, helping us add more designers to our roster. We also procure inventory through customers who want to make money off their closets, which means you can get paid for your old, designer goods! The rise of ‘sharing economy’ is a big deal across sectors—think platforms like Uber, Netflix,