Is This The End of the Contraception Gamble?

Tucked away in an unremarkable office block in London, a team of bright young science minds are working on a breakthrough for women. They’re part of a fledgling project called Pexxi, which aims to change your life by changing your contraception. The idea? To replace the current birth control gamble of pot luck and trial and error via a ‘smart decision-making platform’. The Pexxi team believes that, by combining data science with hormonal and genetic testing, they can help women match with the most appropriate form of hormonal contraception for them.

It’s a simple but revolutionary idea because, so