Branding is all about influencing perceptions
Aug 28, 2019
2 minutes
LET’S START by establishing what a brand is.
It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception.
Branding is the act of influencing perceptions. Yes, sometimes this is a logo or some fancy
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