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Australian beef has a well-earned reputation for being a high quality product that is both safe and nutritious to eat – a trait that has made us one of the world’s top three beef exporters for the past seven decades.

But selling to developed markets comes with its own challenges – with buyers increasingly seeking out meat with specific traits – be they grassfed or grainfed, or raised with a particular eye to sustainability or animal welfare.

Faced with a more discerning market, cattle producers are turning to technology to get that extra edge over the competition, and Valton Feeding