INNOVATION (NOT) AT THE CORE
A common mistake in industries faced by severe performance pressure is to turn to well-known innovation tools and strategies. Especially in sectors where innovation is not at the core of the business, a new approach is required. A proven method has entered the race – so far, with impressive results.
is undisputed that innovation is a key driver of corporate growth and performance. It is equally widely accepted that installing and maintaining an innovation capability is a non-trivial, organisation-wide endeavour. However, what tends to be overlooked is that not all organisations can – or should
