The European Business Review

Why Mark Zuckerberg’s LEADERSHIP FAILURE was a Predictable Surprise

According to a recent update on 4th April 2018, it may well be that the data of as many as 87 million Facebook users has been accessed.

BY DAVID DE CREMER

In today’s more developed global village, responsible leadership is of paramount importance especially from businesses that make use of digital platforms. In 2017, we published an original article by De Cremer, Zhang, and De Schutter entitled “The Challenge of Leading Digital Platforms in Responsible Ways”, which pointed out the disasters that Facebook and other digital platforms could face because of their lack of responsible leadership and why simply relying on legislation to tackle the ethical challenges of digital platforms is reactive at best. Today, as requested by The European Business Review, De Cremer provided an updated analysis on what they have predicted in 2017 in relation to the emergence of the Cambridge Analytica controversy. The big question today is how can Facebook, through Mark Zuckerberg’s leadership prevent people from dwelling in a realm of turmoil?

In our super connected world, hardly anyone will have escaped the news that the most famous of social media platforms, Facebook, has misused personal information at a very large scale. According to a recent update on 4 April 2018, it may well be that the data of as many as 87 million Facebook users has been accessed. The core of this privacy scandal is that Facebook profiles were mined for data to be used to influence the U.S. and UK elections. Facebook provided

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