Everand Logo

Welcome to Everand!

  • Marketing

    Five ways to overcome your fear of risk

    Oct 14, 2019 4 minutes

    On a recent long haul flight, I was scrolling through movie options to find something to help me sleep. I ended up choosing a documentary. Unfortunately, as the movie progressed, it felt more likely that I’d never sleep again. The movie was Free Solo , which chronicles Alex Honnold’s 2017 attempt to climb the El Capitan peak in Yosemite National Park with no ropes, harnesses or protective equipment.

    My palms were clammy for more than an hour as I watched Honnold scale the 915- metre vertical granite rock face, where the tiniest slip would result in certain death. I couldn’t get my head around Honnold’s unnatural tolerance for risk. Deaths in the free climbing community are common, yet still these

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing4 min readBusiness
    A Fix For Broken Customer Research
    There is often a gap between what we say and what we do. You, for example, may say you are going to take up dancing lessons and find that six months have miraculously passed and you still haven’t Googled ‘tap dancing for adults’. This is nothing new
    Marketing3 min readMotivational
    Way Out
    If you are reading this, you have made a choice. It is undoubtedly a wise one, but understanding how you came to it is not as easy as first appears. The context is critical and the heuristic process that was used is especially important as it outline
    Marketing1 min readGender Studies
    The Brands Leading With Twitter Way Videos
    The bank’s 20-year association with the Sydney Gay and Lesbian Mardi Gras has provided countless opportunities for ANZ to showcase itself as a leader in culture, inclusion and pride. Its in-flight safety videos have been a worldwide favourite for qu

    Related Books & Audiobooks