Marketing

The truth about OK leadership

It’s easy to pick out truly bad examples of leadership. In every organisation you may be part of – from the parent-teacher cooperative to the leaders of nations – there are inept leaders who seem to have cajoled or manipulated their way into their roles. Despite how easily such examples come to mind, however, these egregious examples are few. And they usually get found out and moved out, especially under the microscope of today’s social media environment. The more pervasive problem is the ‘OK’ leader. They are neither corrupt nor inept. They do not cheat the system or exploit their employees. Instead, they are just mediocre. Rather than sharks that threaten our survival, they are barnacles that add drag to our economic

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