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    Brain trust

    Jun 06, 2018 4 minutes

    MIKE HARLEY

    It’s declining because of two factors. One: there is a general move to question large organisations, governments and other institutions more broadly – not just brands – over the last 10 to 20 years. The other is the transparency that’s now available. Any behaviour that an organisation has – large or small – is so much more readily visible to the community, more than ever before.

    You essentially have a community that’s sitting out there that is able to understand right or wrong and interpret companies’ behaviour. Twenty-five years ago it never used to happen. It was so easy

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